Who is the enigmatic woman captivating the heart of music superstar The Weeknd? Simi Khadra, the Palestinian-born DJ, model, and entrepreneur, has emerged from the vibrant world of fashion and music to become a force in her own right.
Born on March 31, 1993, in Riyadh, Saudi Arabia, Simi, along with her identical twin sister Haze, spent their formative years immersed in the rich tapestry of Middle Eastern culture. This upbringing, theyve often stated, instilled in them a deep appreciation for art, literature, and the nuances of their heritage. Their mother, Rula Khadra, a prominent figure in the Saudi Arabian fashion scene, owns the upscale womenswear boutique, The Art of Living, undoubtedly influencing the twins' innate sense of style and entrepreneurial spirit. The family later relocated, spending time in both London and California, exposing the sisters to a diverse range of global influences that further shaped their creative endeavors.
| Category | Details |
|---|---|
| Full Name | Sama Khadra (known as Simi) |
| Date of Birth | March 31, 1993 |
| Place of Birth | Riyadh, Saudi Arabia |
| Nationality | Saudi Arabian American (Palestinian descent) |
| Occupation | DJ, Model, Influencer, Entrepreneur |
| Known For | Simihaze Beauty, Relationship with The Weeknd |
| Family | Twin sister: Haze Khadra, Older sister: Fai Khadra, Mother: Rula Khadra |
| Religion | Islam |
| Reference | Vogue Interview |
Simi and Haze, initially childhood nicknames, became their official monikers, a branding decision that reflects their intertwined personal and professional lives. They first garnered significant attention in the fashion world with their striking appearances at high-profile events, solidifying their reputation for impeccable style. This recognition propelled them into the spotlight, leading to appearances in fashion campaigns and even a short film titled "Gucci: The Ritual." Their distinctive "apocalyptic tomb raider" aesthetic, a blend of edgy streetwear and high fashion, further distinguishes them in the crowded influencer landscape.
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Beyond fashion, Simi and Haze have carved out a niche as DJs, performing at exclusive venues and festivals around the world. Their shared passion for music translates into electrifying sets that blend diverse genres and captivate audiences. This venture, combined with their online presence, allowed them to cultivate a dedicated following, which they leveraged to launch Simihaze Beauty, a joint business venture focused on beauty and wellness products.
Simis personal life entered the public eye with her highly publicized relationship with Abel Tesfaye, better known as The Weeknd. First linked romantically in early 2022, the couple made headlines when they were spotted together at The Weeknd's 32nd birthday party in Las Vegas. While theyve maintained a relatively private stance on their relationship, their appearances at various events have fueled speculation and cemented Simis status as a sought-after figure in the entertainment world. This relationship has also provided her with a larger platform to advocate for social issues close to her heart, amplifying her voice and influence.
Simi Khadras journey is a testament to the power of blending heritage, passion, and entrepreneurial drive. From her Saudi Arabian roots to her international presence as a DJ, model, and businesswoman, she embodies the modern multi-hyphenate, navigating the complexities of fame while remaining grounded in her values. As Simi continues to evolve both personally and professionally, one thing remains certain: her star is on the rise, and the world is watching.
Simis journey began in Riyadh, amidst a family steeped in both artistic expression and entrepreneurial spirit. This foundation undoubtedly shaped her trajectory, instilling a drive to pursue her passions across multiple creative avenues. The Khadra sisters' move to both London and California further broadened their horizons, exposing them to a melting pot of cultures and experiences that would inform their distinctive style and artistic sensibilities. This global upbringing, coupled with their mother's influence in the fashion world, laid the groundwork for their future success.
The twins rise to prominence in the fashion industry was organic and swift. Their innate sense of style, combined with their striking resemblance, captivated the attention of photographers and designers alike. Their presence at fashion shows and high-profile events quickly solidified their status as fashion icons, with their carefully curated outfits and edgy aesthetic earning them accolades from industry insiders. This recognition translated into opportunities to collaborate with major brands and participate in influential campaigns, cementing their place as tastemakers in the competitive world of fashion.
Their foray into the music world as DJs proved to be another successful venture. The sisters shared passion for music led them to create Simi & Haze, a DJ duo known for their eclectic mixes and high-energy performances. They quickly garnered a loyal following, performing at exclusive clubs and music festivals around the globe. Their DJing career provided them with a platform to express their creativity through music, further solidifying their multifaceted presence in the entertainment industry.
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Beyond their individual pursuits, the twins entrepreneurial spirit led them to launch Simihaze Beauty. This venture reflects their shared interest in beauty and wellness, offering a curated selection of products and services. The brand's success is a testament to their ability to translate their personal brand into a thriving business, capitalizing on their influence and connecting with a dedicated audience.
Simis relationship with The Weeknd further amplified her public profile, placing her squarely in the spotlight. While they have chosen to keep the details of their relationship relatively private, their public appearances together have sparked considerable interest and solidified Simis position as a prominent figure in the entertainment world. This newfound visibility has also provided her with a platform to advocate for causes close to her heart, leveraging her influence to raise awareness and contribute to meaningful conversations.
